Glossary
The analytics, marketing and privacy terms you need, in plain English
From bounce rate to UTM parameters, this glossary explains the terms you meet in website analytics, digital marketing and data privacy, without the jargon. Browse from A to Z.
- California Consumer Privacy Act (CCPA)
- Call To Action (CTA)
- Campaign Traffic Charts
- Campaign Visitors
- Canonical Issues
- Canonical URL
- Churn
- Click Fraud
- Clickbait
- Click Through Rate (CTR)
- Code Swapping
- Conversions
- Conversion Funnel
- Conversion Pages
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Core Update
- Cost Per Action (CPA)
- Cost Per Click (CPC)
- Cost Per Mille (CPM)
- Cost Per Thousand (CPT)
- Crawling
- Crawlability
- Cascading Style Sheets (CSS)
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- Scrape
- Search Engine Advertising (SEA)
- Search Analytics
- Search Engine
- Search Traffic
- Search Volume
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Search Engine Results Pages (SERP)
- Session
- Sitelinks
- Sitemap
- Spamdexing
- Spider / Web Crawler
- Secure Sockets Layer (SSL)
- Stickiness
- Subdomain
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